Photo by Charles Deluvio on Unsplash

Remember the first time your company received a negative online review? Kind of stung a little bit, didn’t it? Especially if it wasn’t in any way justified. If you haven’t received your first bad internet review, I hate to tell you… but it’s coming. You could have Nordstrom-level customer service, and you will still get an online tongue-lashing from somebody.

But bad reviews aren’t as bad — or rare — as you might think. In today’s recommendation age, negative online reviews aren’t just a part of the consumer/company relationship…

They’re actually essential to having a good relationship with your customers.


If you are using Facebook Ads to market your product, service, or organization, you are keenly aware of the role mobile phones and tablets play in this process. Most people today are going to see your ads on these devices as they scroll through their facebook feed or spend time in their favorite group. You also realize that a very large percentage of those people will be using iPhones or iPads. So when the latest update, iOS 14, hit these Apple devices — it extensively modified how ads are created, tracked, and interacted with.

As a result, Facebook has changed…


A growing proportion of searches are being spoken instead of being typed in on a keyboard. From the latest stats, around 3.25 billion people currently use voice-activated search and assistants worldwide. (Adobe Analytics) And according to Forbes, half of all searches will be voice-based in 2021.

So what does this mean for your search engine optimization efforts? Does it change them? To put it simply, absolutely it does! Search engines have one top priority, to deliver the most accurate and contextual results to WHAT is searched for and HOW it is searched. Technology has now advanced to the point where…


Here are 3 important things that you need to be preparing for in 2021

  1. Optimize for voice search. The popularity of products like Google Home and Alexa have created a HUGE boom in the usage of voice search. Almost half the world’s population currently uses it, and that will only grow in 2021. Just because you are optimizing for text/typing search doesn’t mean you are optimized for voice search. The optimization for voice search is different from text. (think about how you type in google vs. what you say to Alexa) For instance, when you on your mobile phone and…

Maya Angelou once wrote, “I can be changed by what happens to me. But I refuse to be reduced by it.” Her sentiment is one that’s felt by many of us in this COVID-19 era. Life as we know it began slipping sideways this past March before getting tossed totally upside down.

And yet here we are — perhaps a little bruised and battered, some of us more than others. But we’re still standing. Still fighting. Still refusing to be reduced by the change.

Not only do we stand resilient and defiant, but I believe that we, as individuals, a…


How can you make people feel “validated” and “restored” as a brand? … organization? …corporation? How are you supposed to sound personal? Human? These are tough questions that come up when you propose a totally new way of seeing the relationship between brands and people.

Today, the distinction between “brands” and “people” is fading as an increasing number of brands become so adept at communicating online that — for all intents and purposes — they sound like an actual person you want to be friends with. We are rapidly approaching a tipping point where successful, purposeful, restorative brands must communicate…


MARKETING

The comeback of long-form storytelling

Source: Adobe Stock

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In 1985, Neil Postman published his groundbreaking work, Amusing Ourselves to Death. In it, he argues that attention span decreases as the prevalence of technology increases.

Of course, his theories were published over two decades before the appearance of everyone’s favorite scapegoats for the “death of the attention span”:

  • 280-character Tweets high on wit, low on substance
  • YouTube commercials designed for communicating in five seconds or less
  • Webpages that only retain users for 23 seconds

And it’s true. Attention spans have diminished. But it’s not the ONLY truth. As business guru…


In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a better place to turn to than Google.

Turn to social.

Social Is the New Search.
Social media platforms offer exclusive content about events, places, products, sub-cultures, and interests that you simply won’t find anywhere else. …


I know, I know… you thought Kim Kardashian was 100% real, and now I have to be the one to break it to you that she’s not! Here’s the short of it: this past week, Kim and friends were on vacation in Mexico. Their photos flooded Instagram, and revealed, as reporter Anna Lewis puts it, “like 95 percent of people in the world, Kim has cellulite.”

No big deal, of course.

Unless…

…you’re known for faking the “perfect” skin on your social media profiles through Photoshopped and airbrushed pictures.

Then people take issue with your authenticity.

As one Twitter user…


I don’t care who your customers are…

…they ARE on Facebook.

I guarantee it. Facebook now has over 1.23 billion daily active users and 1.86 billion monthly active users (stats). Pew Research Center reports that approximately eight in 10 online Americans are on Facebook (as of November 2016), which is a seven-percentage-point increase from 2015.

What’s Stopping You From At Least Trying?

If you aren’t advertising on Facebook yet, you need to at least try. After all, you could be missing out on a huge revenue opportunity and market impact by ignoring Facebook advertising. …

Bob Hutchins

Cultural Interpreter, Consumer Psychology, Rumors of Grace Podcast, Author, VP of Digital Marketing- 5by5 Agency

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