5 Ways that iOS 14.5 will affect your marketing
1. iOS 14.5 will allow users to turn off location tracking on their devices, meaning that you’ll have to rely more heavily on other data points like IP address and device ID for targeting your ads
2. Apple is also introducing a new “Advertising Identifier” which will help advertisers track how many people see their ads without having to use third-party cookies or the user’s unique device identifier
3. The update includes an improved Safari browser with features like Intelligent Tracking Prevention, which blocks social media buttons from following users around the web in order to target them with ads
4. This update also includes updates for SiriKit and CarPlay — both of which are important parts of any marketing strategy
5. Finally, this update introduces changes that make it easier for developers to create augmented reality apps — something that marketers should be paying attention to as they develop strategies going forward
